US online casino and sports betting legal states tracker
Every US state with legal online sports betting or online casino: launch dates, regulators, ages and a dated change log.
Read the guide →Research library
Casino search research library
Trackers, evidence reviews and explainers on how casino and sportsbook information is found in search and AI assistants, and how regulation shapes it. Each guide shows when it was last reviewed and the sources behind it. They are editorial guidance, not legal advice or measured industry statistics.
Looking for a specific area? Browse market intelligence for legality trackers, or the SEO Lab for search and compliance explainers. Our methodology explains how every piece is checked.
All research articles
Online gambling in Canada by province
Ontario's and Alberta's open markets, the provincial platforms elsewhere, ages, regulators and marketing rules.
Read the guide →UK gambling advertising rules for search content
Which UK gambling advertising rules apply to operator pages, affiliate content and social posts, with the 2025 and 2026 changes.
Read the guide →Regulated online casino markets compared
Regulators, online casino status and search-relevant advertising rules for the main regulated markets, side by side.
Read the guide →What the research says about AI search and gambling
An evidence review of the 2026 studies testing chatbots on gambling prompts, with the methods, findings and limits of each.
Read the guide →A protocol for checking AI answers about gambling legality
Our published method for testing whether AI assistants answer US, Canadian and UK gambling legality questions correctly.
Read the guide →Google updates and gambling sites: a 2024 to 2026 timeline
Every confirmed Google core and spam update since 2025, plus the policy changes that matter most to casino and betting sites.
Read the guide →Google Ads gambling policy changes in 2026
What changed in Google's gambling ads rules in 2026, with dates: certification per country, policy health and programmatic expansion.
Read the guide →Casino vs sportsbook search intent: a practical taxonomy
A six-part taxonomy of casino and sportsbook queries, how demand follows the sports calendar, and where regulation limits the content.
Read the guide →When compliance features break crawling on gambling sites
How geolocation, age gates, consent walls and state selectors can hide gambling pages from crawlers, with tests and compliant fixes.
Read the guide →Licence-driven site architecture for regulated gambling brands
How licences force architecture choices for gambling brands, the limits of hreflang, and how to keep separate market sites from duplicating each other.
Read the guide →A content quality rubric for casino and betting pages
Ten questions, drawn from Google's rater guidelines and spam policies, for judging the quality of gambling content.
Read the guide →Responsible gambling messaging requirements by market
Side-by-side responsible gambling messaging requirements for the UK, Ontario, New Jersey, New York, Denmark and Sweden.
Read the guide →Assessing a regulated gambling market: an analyst's decision matrix
Eight questions, in elimination order, for judging whether search is a viable channel in a regulated gambling market.
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