US online casino and sports betting legal states tracker
Every US state with legal online sports betting or online casino: launch dates, regulators, ages and a dated change log.
Read the guide →Market intelligence
Regulated gambling market intelligence
Where online gambling is legal, who regulates it, and which rules affect search content. Legality is set state by state in the United States and province by province in Canada, so our trackers never treat a country as one market.
Coverage policy. We cover licensed markets for information. Coverage does not mean a product may be offered or advertised there. We do not cover India, where the Promotion and Regulation of Online Gaming Act 2025 bans real-money online gaming and its advertising, or other markets where online gambling or its promotion is prohibited.
Trackers and comparisons
Online gambling in Canada by province
Ontario's and Alberta's open markets, the provincial platforms elsewhere, ages, regulators and marketing rules.
Read the guide →UK gambling advertising rules for search content
Which UK gambling advertising rules apply to operator pages, affiliate content and social posts, with the 2025 and 2026 changes.
Read the guide →Regulated online casino markets compared
Regulators, online casino status and search-relevant advertising rules for the main regulated markets, side by side.
Read the guide →Responsible gambling messaging requirements by market
Side-by-side responsible gambling messaging requirements for the UK, Ontario, New Jersey, New York, Denmark and Sweden.
Read the guide →Assessing a regulated gambling market: an analyst's decision matrix
Eight questions, in elimination order, for judging whether search is a viable channel in a regulated gambling market.
Read the guide →How the market pages are maintained
Each tracker records the date of its last full check and keeps a change log at the bottom of the page. Rows link to the regulator or statute. When a launch date slips or a new law passes, we update the row, note the change and the source, and move the "last checked" date. If you see something out of date, tell us; corrections are listed on our editorial standards page.