About CasinoQueryLab
CasinoQueryLab is an independent editorial publication about how gambling brands and information are found: in search engines, in AI assistants, and within the rules of each regulated market.
Why this publication exists
Search coverage of the gambling industry tends to fall into two camps. Legal and trade outlets track laws and licences; SEO blogs explain tactics. The questions people actually face sit between the two. Does a UK advertising rule apply to an affiliate's organic review page? Why does a state-licensed casino site disappear from Google when its geolocation blocks the wrong visitors? What does an AI assistant say when someone asks whether online betting is legal in Ontario? We write about that overlap.
Who we write for
Search and marketing teams at licensed operators, affiliates promoting licensed brands, compliance staff who review marketing, and analysts who follow regulated markets. We assume readers know the basics of SEO and want precise, sourced answers.
What we publish
Three kinds of work. Market intelligence: trackers and comparisons of where online gambling is legal and how it is regulated. SEO Lab: explainers on search engine policies and technical issues as they affect gambling sites. And research notes on AI discovery, built on documented methods rather than one-off screenshots.
What we do not do
We do not operate gambling services, accept wagers or publish bonus offers. We do not review casinos for players, rank operators, accept payment for coverage, or publish sponsored content. We do not cover India or other markets where online gambling or its promotion is prohibited, except to note that they are excluded.
How the publication is run
Articles are researched, written and edited by Saurav Hunter, editor of CasinoQueryLab, following our methodology and editorial and corrections policy, including the use of AI tools, which is described there. Questions, tips and corrections go through our contact page or to hello@casinoquerylab.online.